The main idea behind this moodboard is a tribute to Fresh Couture fragrance by Moschino.
Retrospectively, this moodboard reflects a potential brainstorming and subsequent creation of the fragrance. 

The fragrance Fresh Couture by Moschino is a real excess, a real „dichotomy of high and low“.
A hilarious part of the product is the eye-catching perfume bottle which recalls a regular window cleaner used daily in almost every household. As a renaissance of the pop art movement, the perfume bottle refers to an item so common and ordinary yet turned into a work of art due to its filling – a luxurious fragrance.
keywords: kitschy, extravagant, ironical, eccentric, innovative