top of page
Origami - logo idea
Origami is soon-to-be established sushi street-food restaurant. The owner of the idea approached me with a logo proposal which would reflect the spirit of the place.
The main idea was to create a modern minimalistic logo which would be easily recognizable and replicable.
Origami is a restaurant focusing on street-food sushi, therefore I still wanted to highlight the presence of Japanese motifs as a nice cultural memento. This is underlined with the usage of watercolor brushes in the colour version of the logo as well as the font (Kaushiki regular).
Since Origami is a street-food sushi concept, its operation runs in a movable car. Therefore I wanted to introduce a final step- a matching color for the background which would nicely blend with the logo. Vibrant cherry-red catches the attention yet does not disturb the minimalistic approach of the logo itself.
bottom of page