The marketing strategy proposed to Penol is basically a temporary exhibition placed in big German cities. The main part of the exhibition is a white wall (metaphorically reflecting the historic event of Berlin wall), with Penol logo and captivating heading "MAKE LOVE, NOT WALL."
On the side, an informative sign about the initiative as well as a marker bin is placed. This encourages people to grab a marker and write their thoughts, feelings, unspoken words directly on the wall. 

With this initiative, a group artistic performance starts connecting people throughout the whole country. Subsequently, Penol will highlight its position on the German market as a creator of this artistic co-creation among the public.