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Røde Kors

Danish Red Cross (Røde Kors) approached us with a challenging assignment to make their concept of second-hand stores more appealing to a specific target group - young males (18-34-years-old). 

As a solution to the aforementioned task, members of my group and I introduced a new idea for Red Cross - Røde Kors Men - a store with men clothes only which would differ from the regular second-hand concept significantly. 
The core idea is to design a hang-out place for young males, where they could socialize, interact with like-minded people and subsequently purchase either clothes or furniture which fit their taste. 

In order to depict the idea visually, we drew a sketch of Røde Kors Men, as well as a new design for the container Red Cross uses for clothes collecting. 
As a starting point, we got inspired by a Danish artist by Brachér, whose abstract paintings fit our idea. 

Moodboard as a basis for the Røde Kors Men idea.

Sketch of the actual Røde Kors Men store. 

Painted Red Cross containers with a fresh new look. 

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