The Top-up Communication Design & Media admission test at KEA was based on a central topic oscillating around loneliness as a major problem rising in Denmark. 
The task was to choose a certain group of people who might be potentially affected by loneliness and create a campaign under the umbrella of a certain company/charity organization or NGO.
Such a campaign should help the organization shed light on the issue of loneliness and help the pre-defined group of people solve the problem.