The main idea behind the Rusty Fox logo is simplicity and minimalism with a sparkle of warmth and coziness.
The place offers a broad selection of tea as well as homemade cakes and biscuits. I tried to capture the authentic atmosphere with a delicate pencil-like sketch of a fox mixed with a simple sans-serif heading. 
As for the colour version, the delicacy of the logo was maintained with just a light touch of brush and pinkish shades. 

Rusty Fox is another extension project of Origami street-food sushi, so I tried to encapsulate the coherency between these two projects.